By Don Gayton
Wine is very much a consumer product. It is manufactured, priced, delivered, advertised and so on. Wines even have UPC codes, proudly announcing their “product” status. But to me, wine is far more than a simple consumer product; it is a tangible part of local culture. What other product can you name that has as many resonances and connections as wine? Can you envision a culture building up around say, sugar-frosted breakfast cereal? (Don’t answer that.) Read more…